个人基本情况 卢薪宇，上海外国语大学新闻传播学院讲师、硕士生导师，上海市浦江人才，明尼苏达大学计算广告研究实验室成员（MCAL: Minnesota Computational Advertising Laboratory）。美国明尼苏达大学大众传播学博士，印第安纳大学布鲁明顿分校新闻学硕士。主要研究领域包括大数据与计算广告学、新媒体品牌传播、社交媒体与传播效果，聚焦新一代智能媒体技术在品牌传播中的应用和效果。在Journal of Advertising、International Journal of Advertising、Frontiers in Public Health等SSCI期刊中发表多篇论文，曾多次在ICA和AEJMC等国际顶尖传播学会议宣读论文，并多次荣获AEJMC优秀论文奖。担任Journal of Advertising编委会成员。
工作经历 2019.7---至今 上海外国语大学新闻传播学院 讲师 教育背景 2014.8---2019.6美国明尼苏达大学(双城校区)新闻与大众传播学院，获传播学博士学位 2012.8---2014.5美国印第安纳大学(布鲁明顿校区)新闻学院，获新闻学硕士学位 研究方向 大数据与计算广告学、新媒体品牌传播、社交媒体与传播效果，聚焦新一代智能媒体技术在品牌传播中的应用和效果,擅长运用计算传播学研究方法、问卷调查、实验等研究方法。
论文发表 Lu, X., Das, D., Huh, J., & Srivastava, J. (2022). Influence of Consumers’ Temporary Affect on Ad Engagement: A Computational Research Approach. Journal of Advertising(SSCI一区, 影响因子6.3), 51(3), 352-368.https://doi.org/10.1080/00913367.2021.1977202 Xinyu Lu & Jiawei Liu, “Factors Influencing Public Awareness of and Attitudes toward Palliative Care: A Cross-Sectional Analysis of the 2018 HINTS Data,” Frontiers in Public Health (SSCI一区, 影响因子 6.46), forthcoming, https://doi.org/10.3389/fpubh.2022.816023 Pfeuffer, A., Xinyu Lu,Yiran Zhang., & Jisu Huh (2020), “The Effect of Sponsorship Disclosure in YouTube Product Reviews,” Journal of Current Issues & Research in Advertising. DOI: 10.1080/10641734.2020.1859023 Huh, J., Kim, H., Rath, B., Lu, X., & Srivastava, J. (2020). You reap where you sow: a trust-based approach to initial seeding for viral advertising. International Journal of Advertising, 39(7), 963-989.(SSCI一区, 影响因子 3.6) DOI: 10.1080/02650487.2020.1718823 Lu, Xinyu (2018), “Cultural Differences in Consumer Engagement in Brand-Related SNS Groups: A Cross-Cultural Study of China and the United States,” Journal of Global Marketing, 31 (5), 295- 307. Metzgar, Emily & Xinyu Lu (2015), “Tweeting the Pivot? The United States & PD 2.0 in Northeast Asia,” Place Branding & Public Diplomacy, 11 (3), 204-215.
专著发表 科研项目 国际会议发表 Jisu Kim and Xinyu Lu (2023), “Can Social Media Algorithms be Online Content Creators’ Business Partners?: Focusing on the Affordance of Social Media,” presented to the 2023 International Communication Association (ICA) Annual Conference, May 25-29 2023, online due to COVID-19 (offline held in Toronto, Ontario, Canada). Maral Abdollahi, Xinyu Lu, Debarati Das, Jisu Huh, and Jaideep Srivastava (2023), “Influence of Consumers’ Affective States on Ad Attention: A Field Study,” presented to the 2023 American Academy of Advertising (AAA) Conference, March 2023, online due to COVID-19 (offline held in Denver, USA). Xinyu Lu (2022), “Affective Computing and Emotion AI: Implications for Advertising Research,” presented to the 2022 American Academy of Advertising (AAA) Conference, March 2022, online due to COVID-19 (offline held in St. Petersburg, Floria). Maral Abdollahi, Debarati Das, Xinyu Lu, Jisu Huh, and Jaideep Srivastava (2020), “Effects of Consumers’ Affective States on Ad Attention and Evaluation: A Hybrid Research Approach Using Survey and Computational Methods,” to be presented to the 2020 Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, Advertising Division. Joanna Strycharz, Jisu Huh, and Xinyu Lu (2020), “Trust in Digital Media Technology Companies: Influencing Factors and Impact on Consumers’ Personal Information Sharing,” presented at the 2020 International Communication Association (ICA) Conference, May 2020, online due to COVID-19 (originally to be held in Australia). Xinyu Lu, Debarati Das, Jisu Huh, and Jaideep Srivastava (2020), “The Impact of Consumers’ Temporary Affective States on Attention and Reaction to Ads,” presented at the 2020 American Academy of Advertising (AAA) Conference, March 2020, online due to COVID-19 (originally to be held in San Diego, CA). Xinyu Lu, Jisu Huh, Debarati Das, Bhavtosh Rath, Jaideep Srivastava (2019), “Effects of Consumers’ Affective States on Attention to and Evaluation of Ads: A Computational Research Approach Analyzing Social Media Data,” to be presented to the 2019 International Conference on Research in Advertising (ICORIA), June 2019, Krems, Austria. Lu, Xinyu, Claire Whang, and Jisu Huh (2018), “Does When and Where Matter?: The Influence of Ad Timing and Placement Context on the Effects of Online Behavioral Advertising,” presented at the 2018 Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, Advertising Division, August 2018, Washington, D.C. Lu, Xinyu (2018), “The Changing Landscape of Mobile Advertising: Current Practices, Key Insights and Future Research Directions,” presented at the 2018 Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, Advertising Division, August 2018, Washington, D.C. (最优秀学生论文奖二等奖) Huh, Jisu, Hyejin Kim, Bhavtosh Rath, Xinyu Lu, and Jaideep Srivastava (2018), “You Reap Where You Sow and Trust is the Key to Successful Seeding: Computational Research Applying the Trust Scores in Social Media (TSM) Algorithm,” presented at the 2018 American Academy of Advertising (AAA) Conference, March 2018, New York, NY. Lu, Xinyu (2017), “Enhancing CSR Advertising Effectiveness: The Role of Fit between Regulatory Focus Frame and Construal Levels in the Persuasiveness of CSR Advertising,” presented at the 2017 American Academy of Advertising (AAA) Conference, March 2017, Boston, MA. Pfeuffer, Alexander, Xinyu Lu, Yiran Zhang, and Jisu Huh (2016), “Effect of Sponsorship Disclosure in YouTube Product Reviews and the Moderating Role of Viewers’ Expectancy,” presented at the 2016 International Conference on Research in Advertising (ICORIA), July 2016, Ljubljana, Slovenia. (最优秀学生论文奖候补) Lu, Xinyu (2016), “UGC in Brand-Related SNS Groups: Evidence from a Cross-Cultural Study of a Facebook Group and a Renren Group,” presented at the 2016 International Communication Association (ICA) Annual Conference, Intercultural Communication Division, June 2016, Fukuoka, Japan. Pfeuffer, Alexander, Xinyu Lu, and Yiran Zhang (2016), “Viewer Responses to Sponsorship Disclosure in YouTube Product Reviews: The Moderating Role of Viewers’ Expectancy of Sponsored Content,” presented at the 2016 International Communication Association (ICA) Annual Conference, Information Systems Division, June 2016, Fukuoka, Japan. Lu, Xinyu (2016), “Consumer Responses to Facebook Banner Ads: Exploring the Effects of Personalization on Advertising Effectiveness,” presented at the 2016 American Academy of Advertising (AAA) Conference, March 2016, Seattle, WA. Lu, Xinyu and Hao Xu (2015), “Enhancing OPR Management through SNSs: The Role of Organizations’ SNS Message Strategies and Message Interactivity,” presented at the 2015 Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, Public Relations Division, August 2015, San Francisco, CA. (最优秀学生论文奖) Lu, Xinyu and Sung-Un Yang (2015), “Examining the Utilization of Social Media by Non-Governmental Organizations for Dialogic Communication: A Study of Chinese NGOs’ Weibo Use,” presented at the 2015 International Communication Association (ICA) Annual Conference, Public Relations Division, May 2015, San Juan, Puerto Rico. Metzgar, Emily and Xinyu Lu (2014), “Finessing the Pivot: U.S. Public Diplomacy in Northeast Asia,” presented at the 2014 International Studies Association (ISA) Annual Convention, March 2014, Toronto, Canada.
国内会议发表
获邀演讲 学术奖励 第29届中国国际广告节长城奖（广告学术类别）铜奖 上海外国语大学2020年度优秀教学奖（青年教师专项）三等奖 上海外国语大学首届教师教学创新大赛创新团体奖（负责人陈沛芹《媒介与社会》） 2018-2019 美国明尼苏达大学Ralph D. Casey 毕业论文奖($5000) 2018年美国新闻与大众传播教育协会年会（AEJMC）广告“最优秀学生论文奖二等奖” 2018年美国明尼苏达大学新闻传播学院“Vincent Bancroft Shea暑期会议奖学金” ($475) 2018年美国明尼苏达大学新闻传播学院“暑期研究奖学金” ($4000) 2017年美国广告学会(AAA)年会研究生旅行经费 ($500) 2017年美国明尼苏达大学新闻传播学院“Hubbard研究生科研奖学金” ($1500) 2015-2017美国明尼苏达大学新闻传播学院“William D. Wells研究生奖学金” ($5000) 2015年美国新闻与大众传播教育协会年会（AEJMC）公共关系“最优秀学生论文奖一等奖” 2014年美国明尼苏达大学新闻传播学院“Hubbard研究生奖学金”($5000) 2012年美国印第安纳大学(伯明顿校区)新闻学院“研究生奖学金”($1200)
讲授课程 为博士、硕士研究生开设： 为本科生开设： 学术兼职 社会服务 指导学生参加第十二届全国大学生广告艺术大赛，并荣获上海赛区策划案类优秀奖（指导学生：任彦冰团队）。 2020 年度校级优秀本科毕业论文优秀指导教师（李裕仁：《微博中品牌相关用户生成内容研究——以李宁和耐克为例》） 2022 年度校级优秀本科毕业论文优秀指导教师（杨沛晗：《消费者对元宇宙零售接纳程度影响因素研究——基于BRT行为推理理论视角》） 指导的2021年二期大学生创新创业训练计划项目《传统饮食文化IP建设对上海全球城市形象的影响——以南翔小笼包为例》已通过上海市结题。 担任7位2022级硕士生（4位专硕和3位学硕）的硕士导师
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